Privacy Policy & Affiliate Disclosure

A swan boat on Shinobazu Pond in Ueno ParkPhoto: Basile Morin / CC BY-SA 4.0, via Wikimedia Commons
Photo: Basile Morin / CC BY-SA 4.0, via Wikimedia Commons

Last updated: November 9, 2026

This page explains what information Everything Tokyo (everythingtokyo.jp) collects, how we use it, and how we earn money from this website.

Affiliate Disclosure

Some links on this website are affiliate links. If you book a hotel, tour or other service through one of these links, we may receive a commission from the provider. The price you pay is the same. Our current affiliate partners are Klook, KKday, GetYourGuide and Viator (tours, tickets and activities), and Agoda and Expedia (hotels). We are also a member of Travelpayouts, an affiliate network that connects us with more travel brands. We will list other partners here when we join their programs.

  • Affiliate booking buttons are marked with “Affiliate link” directly below the button.
  • Articles that contain affiliate links say so at the top of the article.
  • Commissions do not decide what we write. Each guide to a place says whether it is based on our own visit or on research, and general how-to articles are marked as practical guides. We never pretend to have visited a place we have not, and we do not publish reviews that are not real.

Our own stay

We run a private stay in Ota City, Tokyo. If we mention it in our guides, we say that it is ours. Links to our listing on Airbnb are not affiliate links.

Information we collect

When you contact us

If you use our contact form, we collect your name, email address and the content of your message. We use this information only to reply to you. We do not add you to a mailing list and we do not sell or share your information for marketing.

When you visit the website

Like most websites, our server records basic technical information such as your IP address, browser type and the pages you visit. We use this information to keep the website secure and working properly.

Analytics

We use Google Analytics 4, a service provided by Google, to understand how visitors use this website: which pages are read, how people arrive here, and which booking buttons are used. This helps us decide which guides to improve.

  • What is collected: the pages you visit, how long you stay, the website or search that brought you here, clicks on booking buttons, your device and browser type, and your approximate location (country or city). Google Analytics 4 does not log or store IP addresses.
  • What is not collected: we do not use Google Analytics to collect your name, email address or other information that directly identifies you, and we do not use it for advertising.
  • Your choice: Google Analytics is only turned on after you click “Accept” in the cookie banner. Until then, and if you click “Decline”, it is not loaded and sets no cookies. You can change your choice at any time with “Cookie settings” at the bottom of every page.
  • Cookies: if you accept, Google Analytics sets the cookies listed in the Cookies section below.
  • How long it is kept: no longer than 14 months, the longest period Google Analytics allows for this kind of data.
  • How to opt out: click “Decline” in the cookie banner or in “Cookie settings”, block or delete cookies in your browser settings, or install the Google Analytics Opt-out Browser Add-on.

Google processes this data under its own Privacy Policy. You can read how Google uses information from sites that use its services.

Cookies

Cookies are small files stored in your browser. This website uses them for three purposes:

Translation. If you choose a language other than English from the language button, Google Translate translates the page: Google’s translation script is loaded and the page text is sent to Google to be translated. Google may set its own cookies, as described in the Google Privacy Policy. Nothing is sent to Google Translate while you read the website in English. Translations are automatic and may contain mistakes; the English text is the original.

Affiliate cookies are set on the partner’s own website and controlled by the partner, under its own privacy policy.

Travelpayouts. Our pages load a script from Travelpayouts that helps us manage affiliate links. We have turned off its features that change links or open offers automatically. When you click a link through Travelpayouts, a cookie may store our partner ID, usually for 30 days, so the booking can be credited to us. This is handled under the Travelpayouts Privacy Policy and Cookie Policy.

Storage in your browser

Our trip checklist saves which items you have ticked in your own browser (local storage), so your progress is still there next time. This information stays on your device and is not sent to us. You can clear it with the checklist’s Reset button or in your browser settings.

You can block or delete cookies in your browser settings. Some features of partner sites may not work if you do.

My List and maps

My List. If you use the “Save to My List” button, your list is stored only in your browser on your device (local storage). It is not sent to us or to anyone else. You can delete it on the My List page or by clearing your browser data.

Maps. The map on the Destinations page loads map images from OpenStreetMap. When the images load, OpenStreetMap’s servers receive your IP address and basic browser information, as with any website. See the OpenStreetMap Foundation privacy policy.

Links to other websites

We link to booking sites, tour operators, social media and other websites. We are not responsible for their content or how they handle your information. Please read their privacy policies before you share personal information with them.

How long we keep your information

We keep messages sent through the contact form only as long as we need them to answer you and deal with any follow-up, and then delete them.

Your rights

You can ask us to show, correct or delete the personal information we hold about you. Contact us using the details below. We handle personal information in line with Japan’s Act on the Protection of Personal Information and, where it applies to you, the EU General Data Protection Regulation (GDPR).

Changes to this policy

We may update this page from time to time. The date at the top shows when it was last changed.

Contact

Everything Tokyo
Operator: Erio and Yamato

Please reach us through our contact form or by email at [email protected]. See also our Terms of Use.